Deep Learning in Production for Predicting Consumer Behavior – Zalando Tech Blog

At Zalando adtech lab in Hamburg, machine learning drives many of our production systems to build great user experiences. Our most recent product requires precise estimates of future interests of Zalando consumers based on their history of interacting with the fashion platform. For example, we want to predict a consumer's interest in ordering selected fashion articles. We set ourselves the goal to build a powerful and versatile prediction tool that not only fits the task at hand, but is also ready for future product developments. Deep learning approaches have many advantages over traditional techniques, making them a great fit for our requirements.