How Artificial Intelligence Is Changing The Retail Experience For Consumers

Artificial Intelligence (AI) is changing everything from marketing to healthcare. And this holiday season is the beginning of the future for how marketers will leverage AI to better understand, connect with, and create superior experiences for consumers. To better appreciate the impact that AI is having on retailers, I connected with IBM's first CMO, Michelle Peluso. Peluso has a strong background in retail, having served at the CEO of Gilt as well as the Global Consumer Chief Marketing and Internet Officer at Citigroup. Peluso provides her thoughts below on how Watson's AI capability is changing the way retailers impact the consumer shopping experience.