Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018? ExchangeWire.com

Artificial Intelligence (AI) has certainly been one of the hero buzz terms in digital advertising in 2017, with plenty jumping on the bandwagon, but also plenty more investing significant money and resource into what is tipped to shape the future of the industry. In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts predict what we should expect from AI in 2018. "Marketers will have to start thinking seriously about deep learning. AI was the buzzword of 2017, but next year everyone will be focusing on what AI really can do. Marketers are now digitally-savvy enough to ask tough questions about what deep learning is and what it can do on a high level, and will be informed enough to see the potential for their industry. As more advanced forms of AI become market-ready, deep learning will be at the forefront of any of those conversations, and marketers will begin to understand the value of using deep learning to buy media and create audiences to advertise against."