The Machine Learning Revolution: How Retailers are Using Big Data to Make Sales

Big data is disrupting the retail industry, ushering in a new era of hyper-targeting and hyper-personalization. Just as the Internet disrupted traditional retail storefronts 20 years ago, the era of big data is now upending conventional retail marketing models that relied on demographics. A wealth of structured and unstructured customer data creates the potential to understand customer intent in real time and target customers for instant sales. For many retailers, however, the true potential of this data remains untapped with no practical application. Retailers lack the capability and expertise to analyze this data fully and then translate findings into action.