Salesforce is building "Einstein," the first comprehensive AI platform for CRM

Salesforce.com Inc. CEO has revealed the company is building a new artificial intelligence (AI) product called "Einstein," in a lengthy interview with Forbes. The article says that Salesforce's Einstein project is the reason why the company decided to shell out a massive 390 million to acquire responsive-email firm Relate IQ and its CEO Steve Loughlin almost two years ago. In addition, the project also explains why Salesforce has acquired no less than six AI-related startups in the last couple of years. "If this is not the next big thing, I don't know what is," Benioff told Forbes' writer Alex Konrad. The article portrays Benioff as a highly successful and hyper-energetic CEO who's built one of the fastest growing and most innovative tech firms around, seeking new innovation to drive the next stage of the company's growth.