Salesforce, IBM sing each other's praises in latest AI & cloud push

Watson and Einstein are becoming firm friends in business. Jointly acting to bolster their strategic partnership, IBM and Salesforce are leveraging each other's capabilities to provide deeper insights and connect with customers. IBM has named Salesforce its preferred customer engagement platform for sales and service, while Salesforce has named IBM a preferred cloud services provider. It is planned that IBM Cloud and Watson services will be combined with Salesforce Quip and Salesforce Service Cloud Einstein. IBM is set to build IBM Watson Quip Live Apps, bringing the Quip collaborative productivity software suite from Salesforce on board with IBM Watson.