Are You Using Artificial Intelligence in Your Digital Marketing?

We'd forgive you for immediately imagining a character out of I, Robot when we mention the term'artificial intelligence', but it does in fact describes when a machine perceives its surrounding environment and takes actions accordingly. Well, that's exactly what we do in the digital marketing world when we test and improve our campaigns. Once upon a time digital copywriters would write their own calls to action at the end of blog posts and direct users towards relevant blog content that they might be interested in based on the article they had just read. Well, personalised calls to action convert 42% better than generic ones. Now content suggestions can be computer generated and personalised to each reader based on their internet history, in the same way similar products may appear at the bottom of a product page.