Forbes built a robot to pre-write articles for its contributors - Digiday

Forbes has dangled various carrots in front of its contributors to get them to post more. An artificial intelligence tool that writes a rough draft for them. Over the summer, the business publisher, which just had its most profitable year in more than a decade, rolled out a new CMS, called Bertie, which recommends article topics for contributors based on their previous output. Now it's going one step further, testing a tool that writes rough versions of articles that contributors can simply polish up, rather than having to write a full story from scratch. The tool is currently available to Forbes' editorial staff and senior contributors in North America, and will be rolled out to all of its contributors in North America and Europe in the first quarter of 2019.