Why travel brands need to up their chatbot game Travel Industry News & Conferences - EyeforTravel testing

In a final taster from EyeforTravel's latest white paper on chatbots we find that travel brands still have work to do Chatbots are a potential route to billions of consumers but travel brands are failing to fully take advantage of their possibilities, according to a recent report from EyeforTravel and Travelaer titled Are Bots Worth the Bother? The report investigated how many travel brands have used Facebook Messenger to deliver customer service, and how many bookings were secured. The might of Facebook, which has seen its share price rise by 30% in the last six months, has not been missed. Today 93% of airlines have a Facebook page and 81% a Messenger link. But it seems that many don't want to talk about it.