5 Ways AI is Helping Improve Omnichannel Fulfillment - Watson Customer Engagement

Today's retailers have to find profitable strategies to deliver on their customers' expectations, amid significant fulfillment challenges and complexities. Customers don't understand the massive omnichannel fulfillment operation that is set into motion when they click "Buy Now." Whether they purchase a product on your e-commerce site for home delivery or order a product to be delivered to your nearest brick and mortar location, customers want immediate inventory availability, fast shipping and a seamless end-to-end purchasing experience. Here's a closer look at how AI and cognitive technologies are helping improve omnichannel fulfillment in a world of rising customer expectations, free 2-day delivery from the competition, and rapidly shrinking margins. What does intelligent fulfillment look like?