How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding

Social media marketing is growing by leaps and bounds, what with Artificial Intelligence taking center stage. As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer experience, writes Pritha Bose, Marketing Content Specialist, Aritic. Back in the day, social media platforms were a fun place where we would share photos or find an event or follow a friend. But connecting with brands or businesses required a proper phone call or to visit their respective website. Fast-forward to the present date; the scenario has experienced a mega-shift, what with consumers now connecting with brands directly on social media platforms.