How Artificial Intelligence Ties Into Programmatic Media

In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. The data-driven, cloud marketing software is essentially a prediction management platform that tries to forecast how each new campaign can best be optimized in order to achieve optimal results before bids are made. Real-Time Daily: We don't typically think of AI when we think of programmatic media. What is the connection between AI and programmatic?