Six ways AI can drive mobile game monetisation and engagement

While the thought of Artificial Intelligence (AI) sometimes renders visions of a dystopian future in which humans are replaced by robots bearing superior intelligence and capabilities, the truth is that the application of AI in both the current and future state of mobile games development is not nearly so far removed – or so scary. Computers have already begun to augment humans for several functions at many of today's top gaming studios, and this trend is only getting started. From live operations and fraud detection to user acquisition, games developers throughout the world are turning to AI and machine learning to automate and optimise tasks that previously required manual (aka, "human") labour. Not only can computers do most tasks faster and more efficiently than humans, but as AI algorithms get smarter over time, they are learning to do them much more effectively as well. AI's role in the future of game monetisation and engagement is closer than you might think.