Chatbot campaign for flu shots bolsters patient response rate by 30%

Communicating with patients can be tough. Reminder pamphlets often go straight into the rubbish and emails are deleted before they are read. But one doctor found that chatbots could be a key to patient outreach. Brett Swenson, MD, is no stranger to digital health. He runs a concierge practice in Arizona and started working with EMRs about 20 years ago when they were first introduced.