AI: The Future Of Digital Marketing (And Everything Else)

The idea of artificial intelligence (AI) has been around for decades, and from movies to games, has now found a home in the mainstream. We are not yet at the point where computers are starting to plot the overthrow of humanity, but through AI, computers are beginning to understand our fellow human beings better than we may understand ourselves. At least, advertising and marketing platforms that integrate AI into their processes are crunching numbers much faster than we ever could, and deriving insights that marketers use to better target and understand the end user and consumer. Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery," Glenn Hower, senior analyst at Parks Associates, told attendees at the "A.I. Meets Media: Innovation Summit" presented by Ooyala.