When the Pharma Giants met the Tech Giants

The pharmaceutical industry is an example of Yin and Yang or Dark and Bright Duality. In fact, pharma is a paradox of conscience and corruption. The pharmaceutical industry has contributed more to the well-being of humanity than any other industry. But lately, the business model of research-based pharmaceutical companies is under significant pressure. Their return on R&D investment has dropped to its lowest levels in decades, and their public reputation in U.S. and around the world (anti vaccine movement in Europe) is worse than ever.