Machine learning: Why Evernote has moved to Google's cloud

On the surface it looks like a simple public cloud infrastructure deal. But stand back from productivity app Evernote's recently announced migration of its entire infrastructure onto Google's Cloud Platform and there's a much bigger story to tell. Productivity apps are many, but Evernote's 200 million plus customers make it one of the most popular. Allowing users to store private notes on the cloud, add multimedia, and access everything from multiple devices (recently restricted to two unless you pay a fee), Evernote's back-end now contains about five billion notes. Until now, all of that was held on Evernote's own private cloud infrastructure, but from early October it's all going to be migrated to Google's Cloud Platform. Evernote's notes were already easy to integrate with Google Drive, but this goes much deeper than the mass adoption of the cloud as a place to store data.