Machine Learning for Marketers: We Built a Marketing Tactic Recommendation Engine

Here's how we see it at Ladder -- Historically, marketing has been predominantly driven by guesswork and luck based on what marketers think or have heard/read works best. Over the years since we started Ladder, we've been working to remove that guesswork from growth, bit by bit. In 2016, we built a proprietary test management platform to empower our growth strategists to build and execute marketing experiments – a drag-n-drop sprint builder that allowed for full transparency into what marketing tests are live, paused, off, or yet to launch… as well as the hypothesis, performance notes, and assets in play (creative, messaging, audience). This was the foundation needed for our eventual recommendation engine. In 2016 we also built and released the world's largest database of growth marketing tactics.