Data is Like Fish

No, data is not the new oil. Data is nothing like oil. If someone likes to use the data-is-the-new-oil analogy in conversations about the value of data, chances are that they don't understand why data is valuable, or how to extract value from data. If you like to use this analogy yourself, this article is written for your consideration. Many business leaders today believe that their organization is sitting on a gold mine of data, and they just need to find a way to monetize it.