We aren't going to be replaced by robots just yet!

Who could turn down an invitation to an event that promised "a candid look at advertising in 2018" and undertook "to unpack the most talked about challenges and opportunities" in the field today"? It is, of course, a sign of my age that I was surprised that the invitation came from a Kantar Millward Brown. To have a research supplier reporting back on the Cannes Lions 2018, once the stronghold of creative agencies, is probably surprising only to someone who still has memories of struggling to stay awake while being subjected to hours of earnest monotone presentations of reams of statistics by market researchers. Of course, things have evolved, and Kantar Millward Brown now describes itself as "the world's leading experts in helping clients grow great brands". The website assures us that "we are constantly analysing, understanding and interpreting the world around us.