AI In Ads: 13 High-Momentum Companies Using Machine Learning In Marketing, Ads, And Sales

Startups applying machine learning algorithms to advertising, sales, and marketing were highlighted this quarter by Oracle's acquisition of Tel Aviv-based cross-device advertising startup Crosswise for 50M. In fact, since January 2015, there have been 10 acquisitions in the space: Twitter acquired TellApart for more than 530M, Google acquired marketing-management startup Granata Decision Systems, and Israeli unicorn IronSource merged with in-app advertising startup Supersonic, to name a few. Just this year, private companies like Drawbridge, Persado, Lead Wizards, Kunlun AI, Mariana and Captiv8 raised equity funding rounds from investors including Kleiner Perkins Caufield & Byers, Sequoia Capital, and Goldman Sachs for AI-powered marketing and advertising solutions. In this light, we identified 13 startups to watch in this space with the help of the CB Insights' Mosaic score, which uses public data and predictive algorithms to assess the health of private companies. Here's a detailed list 13 advertising, sales & marketing companies to watch in 2016, listed in alphabetical order (all of the companies below have raised an equity funding round after January 2015):