What is Segmentation? - KDnuggets

Segmentation is one of the most frequently used words in marketing but actually refers to many things. The background photo above is one popular way of thinking about segmentation; this article looks at it from a somewhat different perspective. At its most fundamental level, it means categorizing objects. The "objects" are often people - customers, shoppers, general consumers - but not necessarily. We can segment products into categories, brands into sub-categories, and brands based on their users or image.