Why aren't people using Alexa to shop? It may because we love to price compare

Few people rely on Alexa, Amazon's voice assistant, to shop for them, according to a pair of recent reports. If Alexa is to become a truly successful sales-bot, it'll need to find a way to convince shoppers it's getting them best deals. According to UK digital marketing firm Code Computerlove, a survey of people who own smart speakers – more than 70 percent of which are powered by Alexa – found only seven percent have used them to make an online purchase. It might be worse: tech news site The Information reported that only two percent of Alexa-enabled device owners used the voice assistant to shop this year, citing Amazon's own internal data. Amazon disputed the numbers in that report, saying "millions of customers use Alexa to shop."