Why Artificial Intelligence Is Not Really Artificial – It Is Very Tangible

The topic of artificial intelligence (AI) is buzzing through academic conferences, dominating business strategy sessions, and making waves in the public discussion. Every presentation I see includes it, even if it's only used as a buzzword – its frequency is rivaling the use of "Uber for X" that's been so popular in recent years. While AI is a trending topic, it's not mere buzz. It is already deeply ingrained into the strategy and design of our products – well beyond a mere shout-out in presentations. As we strive to optimize our products to better serve our customers and partners, it is worth taking AI seriously because of its unique role in product innovation. AI will be inherently disruptive.