Retail Under Pressure

Micro-fulfillment that helps retailers meet service level agreements. Thinking back to a time when e-commerce was in its infancy and companies were setting up separate warehouses dedicated to this new sales channel, it was clear that harnessing the e-commerce monster wasn't going to be easy. Fast-forward to 2020 and retailers are still trying to figure out how to do it efficiently, effectively and without losing their shirts in the process. One viable option that more of them are leaning toward is micro-fulfillment, or the placement of smaller warehouses closer to the end consumer. "For most retailers, the operational driver right now is: 'how do I respond to the same-day, couple-of-hours service level agreements (SLAs) within a specific metro area?" Khodl explains.