This startup wants to use AI to prove that it knows your skin

A new beauty startup, Proven, is using artificial intelligence to determine the best skincare routines for people based on their skin type and needs, and all of the products will be made in-house. Amy Yuan, one of Proven's co-founders, uses her computational physics background to build an "AI engine" that pores through reviews of various skincare products, reports TechCrunch. Proven claims the machine has analyzed 8 million reviews, 20,000 ingredients, and 100,000 products using fraud-detection algorithms to rule out fake reviews. By looking through a massive quantity of data, the machine can then determine trends and general patterns in what products are suitable for particular skin types. Proven suggests a skincare routine for you via a considerably detailed quiz that asks questions like where you live, whether your skin is oily or dry, and what skincare products you can't live without.