Understand how AI can change your business with this simple trick

On stage at a SAS Canada event hosted in Toronto, Creative Destruction Lab founder Ajay Agrawal invites the audience to engage in a simple "science-fictioning" exercise – imagine your business had a dial that could turn up the accuracy of your ability to predict things. At what number would turning up that knob suddenly change the entire way you do business. Agrawal points to a familiar product-recommending ecommerce giant to illustrate the effect this would have. "For Amazon, they don't have to get to Spinal Tap levels of accuracy, if they can get to six out of 10, then someone at Amazon says'why are we waiting for people to even order, why don't we just ship it?" he says. "Now you just return what you don't want and the competition is preempted that you might buy the products you do keep elsewhere."