CMO Checklist: Why brands should engage with bots (VB Live)

Messaging platforms, bots, and conversational commerce are looking to become as big a game-changer as apps were when they first appeared in 2007. Don't miss this essential VB Live event to understand the game-changing impact of bots on brands. That's how many monthly users Facebook is seeing thanks to its Messenger platform. What was once a private messaging feature for Facebook has ballooned into its own successful platform with no signs of popping anytime soon. Unsurprisingly, Facebook intends to grow Messenger further with the utilization of chatbots: the rising star of 2016.