Is artificial intelligence in need of a rebrand?

When we think of cutting-edge technology, it's usually in a positive context. New technologies are exciting, futuristic and belong in Hollywood's biggest blockbusters. So why has artificial intelligence (AI) gained such a bad reputation? Jaywing Intelligence recently conducted research into Twitter conversations about AI - exploring whether the negative media content around'robots stealing our jobs' was fake news. It found that data scientists are principally concerned with the development and techniques of AI and, while aware there will be an impact on jobs, they aren't displaying significant concern.