Intel shows off latest 'Gaudi' AI chip, pitched towards enterprises

Intel CEO Pat Gelsinger focused his sales pitch for Gaudi 3 on enterprise customers, telling them a "third phase" of AI will mean automating complex enterprise tasks. Chip giant Intel on Tuesday unveiled its latest chip dedicated to artificial intelligence processing, "Gaudi 3," hot on the heels of arch-rival Nvidia unveiling its Blackwell GPU two weeks prior. Unveiled onstage by CEO Pat Gelsinger, during a live-streamed keynote at the company's customer and partner conference, Intel Vision 2024, in Phoenix, Arizona, the focus was placed on Gaudi 3's appeal to enterprises, with an emphasis on goals such as automating enterprise tasks. Also: Nvidia CEO Jensen Huang unveils next-gen'Blackwell' chip family at GTC Gaudi 3 is the third generation of Intel's dedicated chip for performing artificial intelligence training and inference. Intel acquired the chip family when it bought venture-backed startup Habana Labs of Tel Aviv in 2019 for 2 billion.