Artificial Intelligence in Digital Marketing: How can it make your life easier?

The short answer: To make their lives easier. Marketers have depended on tools and technology to automate their work and reduce manual effort for a while. Yet, there has always been a gap in terms of effort and quantifiable results. Intuition on the right audience and time to send messages aren't enough to answer a digital marketer's basic questions. Who should I reach out to? What should I send?