Your Geolocation Data Is Already For Sale

You don't even need to make a purchase or visit a website for data science companies to collect information about you. There are all kinds of public data, from property tax records to company and university information, aggregated through startups such as Enigma while Thasos and Reveal Mobile sell pedestrian geolocation data. "I can show that someone saw that ad [online] and actually went into the store," Reveal Mobile CEO Brian Handly told the audience how his startup makes user profiles to map diverse data about individuals at the Artificial Intelligence & Data Science conference in New York City. "Then using that to enhance the advertising targeting." Reveal Mobile passively collects data from more than 50 million phones per month through local news apps, weather apps, travel apps such as Roadtripper and many more.