Council Post: Five Predictions For Marketing In 2021

The Covid-19 vaccine has been widely distributed, and business and consumer behavior has returned to a new normal. The recession isn't over, but things are looking brighter. Consumer spending and jobs are recovering. OK, so this may be wishful thinking because none of us really knows what will happen, but I'm an optimist. As president of a marketing firm with a focus on communications and customer engagement, I decided to predict what some of these changes might mean for brands and marketing so that the pragmatic optimists among us can start planning today.