How Marketers Are Using AI to Improve the Brand Experience

Artificial intelligence can thank Hollywood for its bad rep. Movies like "Ex Machina" and the "Terminator" series conjure up futuristic doomsday scenarios where intelligent machines wreak havoc on humans. However, in real life, humans are already surrounded by artificial intelligence. Amazon and Netflix recommendation engines suggest books or movies based on previous selections, Google Now reroutes drivers around traffic accidents on the commute home, and smartphone digital assistants like Apple's Siri and Microsoft's Cortana answer questions about the weather and sports scores. Brands are using artificial intelligence to build better customer experiences and they're just getting started.