Casper's Insomnia Bot That Texts You When You Can't Sleep Is Really, Really Weird

Now with pillows, dog beds and even luxury pool floats, Casper is pushing itself as a business based around the entire culture of sleep rather than just a mattress startup. And for its latest project, Casper has even tapped into artificial intelligence to help us, well, stay awake. Casper recently launched insomnobot3000, a bot you can text to keep you entertained when you can't sleep. The project is the result of months of secretive development by a 10-person team spanning Casper's tech, design, data and creative departments, which actually looked to SmartChild, the infamous bot popular with tweens in the AOL Instant Messenger days, for inspiration. It's been a few months since insomnobot3000 officially launched, and while it doesn't use machine learning to grow smarter on its own, the development team is supposed to be constantly updating it based on the conversations it's having.