Cross Sell Prediction : Solution to Analytics Vidya - Analytics Vidhya

In this article, I am going to share my approach to solving the problem. I hope this article helps more and more people in learning new ways to approach the problem. In this article, I am going through the entire journey of getting started with this data set. In Analytics Vidya – Cross-Sell Prediction, the participants are asked to build a model to predict whether a customer would be interested in Vehicle Insurance is extremely helpful for the company because it can then accordingly plan its communication strategy to reach out to those customers and optimize its business model and revenue. Before starting the data exploration to understand the relation between the independent features it is important to focus on Hypothesis Testing.