Getting Ahead of the Cookie Curve Using AI Relevance Tools

So much has changed in the past two years about the retail space, including customer expectations and demands from retailers. In an analog world where a consumer will walk into a physical store for their shopping needs, whether they are on a mission for a specific item or going in for inspiration, what they expect is that they'll find what's relevant to them – often with a knowledgeable store associate to guide them. Now, in e-commerce, 90% of consumers expect the online experience to be equal to if not better than the in-store experience. This means finding what they need quickly and consistently each time they go to an online retail destination. Without a physical store associate to provide them with guidance, retailers can utilize technologies and advanced search platforms that allow consumers to easily and efficiently navigate, and discover what they need.