People Will Soon Talk to Web Ads on Weather.com, Thanks to Watson

Most people don't seem to want to click on Web ads. Do they want to talk to them? Maybe if Watson-- IBM IBM 0.65 % 's supercomputer perhaps best known for its Jeopardy prowess--was the one talking back? The media company, all of which was acquired by IBM last October except for its traditional TV channel, is planning to roll out digital ads that people can communicate with this fall. Using Watson's artificial intelligence software, advertisers will be able to produce display ads that invite people to ask Watson questions about their products, either by speaking or typing into a search box.