Google Focuses On Niche Local Events To Gain More Data

Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has added a social layer to local services like Google My Business and Google Maps. Blumenthal, the proprietor at Understanding Google My Business & Local Search, a blog that focuses on local and businesses, said it's all about the data. Focusing on local just gives them much more. To back his hypothesis, he points to some recent changes such as Google adding the ability for people to follow businesses on Maps, and giving businesses the ability to respond to followers with special deal.