Ad-Tech Exec: Data Standards Too Static, Old-World

Israel has become a hotbed for artificial intelligence, integrating AI with data and a variety of platforms such as search, email and programmatic to support advertisers. My6sense, a medium-sized company based in Israel with about 120 engineers and software developers, monitors about 1 trillion transactions daily, according to Avinoam Rubinstein, the company's CEO. Rubinstein believes today's data standards are archaic, so he's tapped three professors to make a change in the industry. Rubinstein met the professors while attending the local university. He said while earnings his master's at Technion, Israel's Institute of Technology, he did research on analysis and performance of multiple neural network learning structures, which today is called "deep learning."