How AI can take over our free will HCL Blogs

We humans are governed by our free will to choose and make decisions. But, in the world of technology and data brokers, those who can predict and drive one to make decisions, are influencing free will. They are operating behind screens, constantly collecting private information to build a persona and facilitate targeted marketing. Following the recent Cambridge Analytica scandal, the market is under increased vigilance from regulators. With data harvesting becoming popular, the companies are now choosing to use Artificial intelligence and Machine learning that run in the background to collect data and understand one's behaviour. Many credit rating agencies and technology-based enterprises are leading data harvesters who are now being investigated.