How HSN used AI to get personal with shoppers - Digiday

The Home Shopping Network was a victim of its own success. Its reach had expanded across innumerable digital platforms--but while this generated reams of data about its customers, HSN's marketers struggled to keep track of individual retail journeys. To up its odds of driving conversions, the company needed to better understand its individual customers, from their unique tastes to their browsing habits. To make that possible, HSN knew it had to automate and accelerate data collection across its channels. It also had to deliver that data to marketers in an organized, easily understandable format that enabled them to take action quickly.