Edge Computing and Its Impact Change Marketing and Personalization in 2021 and Beyond

According to a new IDC Spending Guide, worldwide spending on edge computing will reach $250 billion by 2024. Services will make up nearly half (46.2%) of all spending, with hardware next at 32.2%, and 21.6% to be spent on edge-related software. Looking even a bit further, Gartner estimates that by 2025, 75% of data will be processed at the edge, outside of traditional, centralized data centers and the cloud, up from less than 10% today. If these statistics are any indication, edge computing will likely play a huge role in improving the customer experience and could change the playing field in not just marketing, but in manufacturing, security, healthcare and retail. Edge computing refers to systems in which the computing resources are placed closer to a device or user, in other words, at the edge of the network.