Marketing Analytics Meets Artificial Intelligence

The world of marketing and the world of advanced analytics have been winding towards each other for years. TDWI research indicates that marketing is often one of the first areas in an organization that makes use of advanced analytics. Marketers understand the value that analytics can provide to understand customers and the customer journey. Marketing analytics provides insight gathered from data analysis that can make marketing more efficient and effective. It is no surprise then, that marketing analytics might make use of more advanced analytics such as Artificial Intelligence (AI).