What to expect from GoPro's big drone unveiling
Action camera maker GoPro Inc. gets its big chance to rebound from a disastrous year when it unveils its first drone and other new products Monday. The San Mateo company's share price has plunged more than 70% since last July's release of a delayed and overpriced camera. GoPro has lost money three straight quarters and is set to report its first annual loss this year. Analysts say GoPro may unveil a small, camera-toting drone that automatically trails surfers, snowboarders and other extreme sports enthusiasts, whose embrace of the company's early models fueled its rise. If it's a hit, the new gadget could reset the company's image with customers and investors, and prove crucial in sparing the firm from having to sell to a larger company.
Sep-16-2016, 10:25:01 GMT
- Industry:
- Banking & Finance (0.36)
- Technology:
- Information Technology > Artificial Intelligence > Robots > Autonomous Vehicles > Drones (0.51)