This 'aware' AI knows what you want to buy and how to make you buy it

If online retailers want to make more sales and retain customers, they better stop making those clients do all the leg work. Randy Dean, chief business officer at Sentient Technologies, urged the audience at WIRED Retail to stop expecting customers to use outdated interfaces that are essentially databases asking users to search, browse and narrow the field by selecting multiple options. Our internet connections have become infinitely faster over the past decade, yet retailers still expect customer behaviour to remain the same. "We need to change the way people interact with our products. We have to get rid of the filtering systems and search boxes, and let the products speak for themselves."