How Internet of Things Is Disrupting Retail Industry - CXOtoday.com

Internet of Things (IoT) is creating a tectonic shift in the way brands react to consumers and how buyers interact with each other and seek out and find sources of information that assist their buying decisions. A spate of recent events are re-shaping the way consumers communicate with each others, with the brand, conduct research and shop for goods and services. New devices, systems, microprocessors, data hubs, networks, analytics and software demonstrating artificial intelligence are increasingly making their presence felt in the retail markets. "IoT data harvested from smartphones, wearables, sensors and other devices would soon provide significant insights and opportunities for both the customer as well as the brand. The use of predictive selling powered by artificial intelligence would enable retailers to deliver superior buying experience to customers, resulting in lifelong brand loyalty, says Suhale Kapoor, Co-Founder and Executive Vice-President of Absolutedata Analytics.