Blippar Launches Free to Use WebAR SDK Tool

Leading augmented reality (AR) technology company Blippar has confirmed its commitment to putting power in the hands of creators with the launch of its WebAR SDK technology. The toolkit will empower AR creators to build their own immersive WebAR experiences from the ground up using HTML and Java coding. WebAR SDK users will have access to full 24/7 support from the Blippar team to help hone their creative campaigns, and, during its beta phase, the platform will be entirely free to use, create, and publish from – with its immersive WebAR experiences able to be accessed and shared across platforms including browsers, Facebook, TikTok, WeChat, and WhatsApp – a further step in ensuring access to AR creativity is available to everyone. Blippar's WebAR SDK includes its most advanced implementation of simultaneous location and mapping (SLAM) to date, boasting 99% accuracy on tracking when locked, with less than a 1% margin of error in angular accuracy. SLAM is a set of computer vision technologies that allow AR developers and creatives to build much more interactive, immersive, and realistic AR experiences by using the device camera to create a mesh of the user's surroundings that includes floors, walls, ceilings, and other objects.