Smarter Advertising with Artificial Intelligence

Artificial intelligence is one of the most buzzed-about terms in technology. The AI market is estimated to reach $5.05 billion USD by 2020, up from $419.7 million USD in 2014 – a 53% increase. With the launch of Facebook's chatbots, Amazon's Echo, and IBM's Watson, companies in many fields are considering how they can use new AI tools to their advantage. Advertising agencies that use AI, machine learning, and image recognition are hyper-targeting consumers by learning their interests and tastes. An everyday example is Facebook's targeted ads, which use artificial intelligence to narrow target segments down in a matter of hours.