Colonial First State and UTS use machine learning to predict investors

Colonial First State data scientists are working with a team of computer engineering PhDs from the University of Technology, Sydney, to develop deep learning algorithms to predict investor responses to market shocks and tailor the communication of financial advice. A five-year partnership between Commonwealth Bank of Australia-owned CFS and UTS has resulted in the asset manager providing 20 years of investment and behavioural data for 1 million customers to machine learning researchers at the university, who are using its cutting-edge super-computers to forecast investor reaction. Peter Chun, the general manager of product and investment at Colonial First State, said artificial intelligence and big data analytics will also help the asset manager predict which customers might be more receptive to investment opportunities. He points to the example of the government's non-concessional contribution rules for superannuation; customers have a window of opportunity before June 30 to invest more than the caps.